Digital Transformation. Just the mention of the words can cause panic. It doesn’t have to be that way! Put simply, Digital Transformation is the use of new, fast, and frequently changing digital technology that is available to solve the everyday problems your company is facing. It is about transforming processes that were once non digital, manual, and that took a lot of time; to a digital process that will save your company time AND money.
Top Four Drivers for Digital Transformation
1. Customer Expectations → Customer Retention
Customer expectations should always be a driving force for any company’s decisions and actions. Meeting customer’s expectations directly impacts customer retention. 63% of customers have admitted that they will abandon a brand completely after just one bad experience. Within the e-commerce realm, 90% of online shoppers have admitted that they won’t even buy from a brand that has a bad reputation. Investing in new technologies and new digital business models will help assure your clients that you are paying attention to their needs and that you care.
2. Cost Control
“Cost control” or “cost management” typically refers to slashing away unnecessary expenses for a company. In this post-digital era, Cost Control has a bigger meaning. Investing in tools and resources that will help your company generate future savings and drive continued growth is now part of Cost Control. Investing in modern technologies can, and will, help a company save money on time-consuming efforts that in the past, would drain resources without generating equivalent revenue.
3. Data Insights → Decision Making
Data insights can help companies make better decisions for their overall success. With today’s ever-expanding technology, data insights are also expanding. This allows the use of real time data to make accurate predictions which in turn, leads to better decisions.
4. Organizational Disasters
One of the biggest struggles for companies is different departments not sharing data and communicating with one another. When this occurs, it is nearly impossible for a company to obtain reliable data and provide a seamless customer experience at the same time. Digital tools, like ERP software, can eliminate this organizational disaster and can ensure reliability and process efficiency between departments.
More than these four common business drivers, true Digital Transformation is a culture shift that needs to continually evolve over time to keep leading organizations on the forefront of the best technology applications for their business. Godlan offers an easy platform for digital transformation and automation. For more information about how Godlan can help you with your digital transformation, please visit www.godlan.com or call us today at: 586.464.4400