The automotive industry continues to face one of the most demanding market environments in history. Although prospects for growth are huge in emerging economies, automakers and their suppliers are suffering from aggressive competition, shrinking traditional markets, increasing production costs, and chronic overcapacity.

According to recent IDC Manufacturing Insights research, faced with this tighter, more aggressive market, automotive manufacturers should rethink supply chain and operational processes and look to implement a well-balanced strategy that combines product innovation and cost containment with growth opportunities.   Get the IDC research report here.