As a distributor, whether that is industrial products, HVAC, electrical or building products, you have new challenges to face as the next generation of buyer comes to the counter. This next generation of buyer has grown up differently than...Read more
With the economy on a continued recovery the demand for boats, especially small to mid-sized styles is increasing dramatically according to the recent NMMA U.S. RECREATIONAL BOATING STATISTICAL ABSTRACT. While not yet back to pre-2007 numbers, it’s still significant...Read more
The interactive online buying experience is becoming a part of our day to day purchasing experiences. Car manufacturers have been relying on this interactive; “build your model” feature for quite some time. Another early adopter of this technology was...Read more
One of the challenges of creating highly customizable products is knowing the rules. Knowing the rules and providing accurate pricing for customers is half the battle.
Customizing products not only requires resources from your sales team, but also requires...Read more